Content marketing has become a relatively popular concept that many businesses are beginning to take a stab at. The only issue here is that those businesses are having a hard time getting started. Content marketing isn’t all that difficult to understand, but it can seem complicated and intimidating to someone that’s new to the subject. You shouldn’t spend your time searching through online sources to find credible information on the topic. There’s a certain point of view that’ll have you creating a content marketing strategy with full understanding in no time.
It’s tough for anyone started off with a content marketing strategy to really know where to begin. Similar to folks looking at SEO and wondering if they should start with onsite, link building, or one of the other dozen or so tactics, marketers can be left scratching their heads on exactly where to start with their content marketing. This is why I see so many starts and stops with companies that try and deploy a content campaign. They often dabble with blogging or long-form content, but the campaign as a whole rarely takes shape.
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