Integrating content marketing and public relations is one of the best ways to create a brand experience that engages your audience and builds brand ambassadors for your company. The key to combining these strategies is to make sure that your content is interesting and innovative. This means staying up on the newest content marketing trends is a must.
Instead of focusing on the same types of content, bring your B2B tech PR clients into the 21st century with videos. Brian Greene explains how to do this on PR News Online.
As video production moves to the core of marketing communications there is a growing need for training PR people how to shoot and edit video because most people have never done it professionally. With that in mind, here are 7 basic tools for producing PR videos, courtesy of Jeffrey S. Morosoff, director of the public relations graduate program at Hofstra University:
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