Google has made it clear that PR, an industry many people claimed would die out in the digital age, is a crucial factor for search engine optimization. PR and marketing pros have suspected this for quite a while, but it wasn’t until Google filed a patent regarding the relationship between brand mentions, links, implied links and authority that it became truth. This means establishing an effective PR strategy isn’t just a good idea; It’s a crucial piece of your inbound strategy. Here’s what Mickie Kennedy had to say on the matter on Business2Community.
Simply put, any time your brand earns a mention in a story, even if it’s not linked back to your website, Google sees it as an “implied link” that affects your site’s authority and ranking. This directly demonstrates the value of PR in SEO. PR is about generating coverage for your brand, earning mentions and citations on trusted websites. Even if you don’t get an actual link for your hard work, the mention still sends a signal to Google that your brand (and website) carry authority, generate interest, and deserve to rank accordingly.
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