Learning how to write press releases is often one of the first skills public relations professionals are taught. Unfortunately, writing effective releases can often get overlooked in lieu of simply getting something written and on the wire. If that has become the norm for your B2B tech PR agency, it’s time to step up your game.
Writing more effective press releases is simple, it just takes a few tips. Tony Popowski of Grass Roots Marketing shares five such tips on his company blog.
If you can only choose pointed or poetic, always choose pointed. When it comes to press releases, you want to keep it simple. Throwing in unnecessary jargon or flowery language just serves to confuse people. Additionally, keep it brief—press releases should almost always be a page long, and never more than two. That’s about 400-500 words in total.
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