It’s no surprise to anyone when we say that Facebook has taken over the social media world. What people don’t know is that Facebook Messenger has become more than just a product feature for the popular social media brand. The primary audience of Facebook Messenger has moved from just those who like to message and/or know how to do message to becoming a key form of communication for corporations as they become more and more socialized.
For a long time, Facebook Messenger seemed to be secondary to Facebook’s core business – a product feature rather than something more. So when Facebook bought WhatsApp for an extraordinary $19 billion, it seemed like WhatsApp would end up being Facebook’s messaging platform of choice. But on April 14, Facebook announced that it was explicitly turning Messenger into a platform that allows media outlets, retailers, and anyone else to develop bots to chat with users, joining Kik, Microsoft, and others offering similar services.
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