When it comes to tackling social media marketing for a B2B company LinkedIn is probably the first platform that comes to mind. It’s formal structure and engagement patterns have caught the eyes of industry professional’s and they have grown to love it.
Facebook has previously taken a backseat within B2B social marketing, but it’s time to take a serious look at all it has to offer! It’s widespread (and growing) population paired with advertising and reputation management potential can’t be ignored in the B2B space any longer.
Business-to-business (B2B) marketing on Facebook is not new, yet the usage is getting more common among businesses. Facebook is quickly becoming the most powerful platform in social media because of the sheer numbers of users, the engagement levels (when done right) and the targeting possible for paid placements.
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