So, you’ve got a marketing automation strategy in place – are you using it as effectively as possible? If you aren’t incorporating videos into your inbound PR and marketing strategy, the answer is no.
Many B2B technology companies balk at the idea of producing videos, preferring instead to create white papers or eBooks. Mathew Sweezey argues on Clickz that videos are not only more effective than traditional PR and marketing collateral, but they allow for more engagement between B2B companies and their audience.
In addition, consider the level of integration you can have between your videos and your marketing automation tool. You can have your videos display dynamically based on a buyer’s journey, track the amount of time they spend watching your videos down to the second, and then automatically respond to their engagement.
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