Why B2B Tech PR Pros Should Think Like Baseball Players

October 27, 2014 - 1 minute read

At first glance, it might not seem like B2B technology PR professionals have much in common with major league baseball players. That’s not exactly the case, however. Both, for example, rely on a team to meet their ultimate goal, whether it’s winning the World Series or executing a successful public relations campaign.

Jane Vaden of PR News Online explains the similarities in more detail:

Similar to how baseball teams search for the top managers and coaches who will help them win multiple games, clients or companies look to their in-house PR teams or to PR Firms to increase visibility with a grand slam public relations campaign. Though as it goes, not every client is set up with a full dugout of resources, even though they still expect to have a smooth PR campaign that produces home run results. However, even without the perfect lineup or budget, all it takes is a bit more ingenuity, like Billy Beane in Moneyball, to create and execute a successful PR campaign for a wild card client.

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