Companies in every industry are coming around to the idea that outbound marketing tactics just aren’t effective anymore. The problem is, they’re not quite sure how to integrate more modern marketing techniques into their strategy. This is because they’re not asking the right questions about how to make content marketing work for them.
Douglas Burdett of Artillery Marketing explains the three most important questions you should ask when building a content marketing strategy.
Before creating content, make sure you know why you’re creating it. That is determined by researching your ideal customers (also known as buyer personas), and their buyer journey. Those two things are the most important determinants of content marketing success.
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