What’s Your Social Media Content Strategy?

October 13, 2014 - 1 minute read

B2B tech companies are realizing that content marketing is a powerful piece of their public relations strategy, but many are still fumbling when it comes to executing in this area. This is particularly true of social media. Simply having a presence on different social platforms isn’t enough; you’ve got to provide your followers with relevant, interesting content daily.

 Brian Greene shares three tips for establishing your social media content strategy on PR News – here’s what he has to say.

Finding the stories that make your brand or organization interesting or different and optimizing them for the biggest possible impact on social media should be the primary priority when trying to reach your audience via social media. Without the story, the best laid social media plans are a waste.

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