Companies know the importance of a mission statement, but B2B technology PR agencies can also benefit from establishing a PR Point of View. Unlike a mission statement, which outlines a company’s value, a PR POV outlines the “strategy, thought leadership and direction” of your public relations strategy, according to Bryan Evans.
He explains this concept more on Business2Community, including its importance for driving all aspects of your PR campaigns.
The PR POV should not be about selling product – it’s about being a thought leader. And it sets the tone for every media opportunity, speaking engagement and self-authored publication. After time, it becomes infused with your brand.
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