Marketing has gone through quite a few changes in the past decade. We’ve moved from pushy, outbound tactics to personalized, automated inbound marketing, content marketing and social media. SEO has evolved drastically. We have the power to connect with consumers on multiple channels simultaneously. And, increasingly, we’re able to use Big Data to give our audience the best user experience possible.
So, what can we expect to improve in 2015? Chloe Green shares her ideas on marketing evolution in Information Age.
As a result, 2015 will see stronger narratives emerge, driven by approaches like cross-device sequential storytelling (segmented campaigns revealed to the user incrementally each time they venture online) and increasing interactivity where the user plays a more active role in influencing content.
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