What B2B PR, Marketing Pros Need to Know About Regulated Industries

July 22, 2014 - 1 minute read

Many B2B marketers and PR professionals serve companies in heavily regulated industries such as finance or healthcare. A company offering IT outsourcing, for example, must know about regulations in multiple industries to ensure that its products comply with its customers’ needs. This means B2B technology PR professionals must stay up-to-date with the latest regulations from the FTC, HIPAA, CMS, the SEC and many more federal departments.

Lisa Cannon gives some advice for PR and marketing professionals in these industries on the Act-On blog.

The more things get regulated, the more the regulations change. That’s why it’s important to keep up on the new and upcoming developments as they happen. Subscribe to regular updates from the regulatory agencies that relate to your industry via email, RSS feed or Google alerts. Find sources of information like Regulatory News for Finance on Reuters, Information Week’s Healthcare news and analysis or The New York Times features on Regulation and Deregulation. With new social media channels popping up every day, this volatile situation is only going to escalate.

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