Connecting brands with their audiences has been the goal of B2B tech PR agencies since the industry’s inception. What sets companies apart from their competitors is when they can turn those connections into business. This means your brand needs to be talked about consistently in order to keep itself at the top of the pack.
PR Daily shares more information about how earning media placements and mentions is beneficial to your company.
News coverage, however, has changed drastically over the last few decades, keeping up with the general migration of information to the Internet. Entrepreneurs who aren’t aware of modern shifts in media coverage will find themselves left out of one of the most important tools in their marketing box: publicity.
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