It’s no secret that many technology startups rely on funding from venture capitalists to get their company off the ground, but the VC industry has never been one to promote itself – until now, that is. Shifts in the industry have created a growing need for VCs to invest in PR, not only to attract investors, but to attract startups with the most potential.
Hot Topics recently published an article examining the impact PR has had on major VC firms, and it found that, for the most part, influence of these firms has improved.
At the same time as venture capital firms have focused more on marketing and PR, they are managing to successfully raise more funds for commitments. For example, American VC firmsraised $7.4 billion (£4.47 billion) in new commitments from 78 funds during the second quarter of 2014, which is a 22% increase from the same period in 2013 and is the strongest quarter in that respect for venture capital firms since 2007.
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