Content syndication is a great way for B2B technology PR practitioners to turn media outreach into Web traffic and leads for their clients. And abstracts are an important part of getting your content noticed. Advises Howard Sewell of Spear Marketing Group:
When planning a content syndication campaign, most B2B marketers tend to focus their energy primarily on 1) selecting the right media partner(s) and 2) selecting the right content to promote. Abstracts (the short descriptions that accompany content online) are often an afterthought. However, a well-written abstract can make an enormous difference in helping your content asset stand out from the crowd and, ultimately, driving both increased lead volume and improved lead quality.
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