Much like public relations, search engine optimization has struggled to convince web users that it is, in fact, still very much alive and relevant to today’s digital marketing strategies. It’s just gone through a few changes. Crazy About Startups shared a great article outlining the key differences in today’s SEO, and what it means for PR and marketing professionals.
Understanding how you can evolve your strategy as the search engines evolve starts with recognizing how it’s all changing in the first place. A great way to do this is by compartmentalizing different SEO tasks and methods and then looking at what was recommended in the past versus what is recommended by search engines now, in the present.
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