Twitter, IBM, NetBase and Brandwatch Join Together to Advance the Social Data Industry

February 5, 2015 - Less than a minute read

Execs from Twitter, IBM, NetBase and Brandwatch have joined forces in the Big Boulder Initiative, a new trade association dedicated to advancing social data usage by business.

“Social data is now one of the most important — if not the most important — sources of information for decision-makers worldwide,” said Chris Moody, vice president of data strategy at Twitter. “We as an industry must ensure that social data is handled responsibly. The Big Boulder Initiative is a giant step forward in that critical effort …”

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