Public relations professionals are increasingly being handed more responsibilities, from managing the company blog to sharing on social media channels to, of course, handling all of the traditional PR collateral. Even with all of the new technology changing the industry, however, there are still some lessons PR pros can learn from traditional public relations tactics.
Jessica Miller shares four such lessons on Socially Stacked.
If you read an informational column that you think your customers would appreciate, share it on Twitter, Facebook, Google Plus and so on. Let the reporter know the article caught your eye with a genuine compliment. Follow the reporter work on cultivating a relationship. “Then, when you contact them and pitch a story, it won’t just be a cold call,” says Piccola.
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