Think Outside the Press Release

November 11, 2014 - 1 minute read

Press releases are all in a day’s work for B2B tech PR agencies. In fact, they are so common in this industry that they can become a bit monotonous. When dealing with clients in high-level fields such as cloud computing, Big Data and IT, this can lead to a dull release that does little to engage.

Shannon Ramlochan of PR Newswire shares a few tips for how PR pros can spice up their press releases.

A short, concise infographic embedded in the release is ideal for sharing across platforms and focuses on key data points. Infographics have traditionally been longer length and loaded with information. However, because most people are using smaller screens on mobile devices to consume content this format is no longer relevant.

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