Social media has changed the way we interact with one another, share and learn information and conduct business. This is especially true for B2B technology companies who had very few channels to reach their target market before the rise of social. That being said, many are still unsure of the benefits of using social media.
As a tech PR agency, you must convince your clients that a social presence is a crucial tool to build relationships with clients, leads and prospects. Daniel Lowther, associate director and head of FinTech, shares some advice on how to do this on PR Moment.
While social media isn’t a critical sales channel in and of itself, it plays a significant supporting role. It is a powerful tool for building relationships with influencers and boosting discovery through search – both important to the sales process.
Furthermore, there is a perception issue. I believe technology companies must have a social media presence of some kind. It would be distinctively odd, if a company that prides itself on being digitally-led isn’t on Twitter.
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