You’re no doubt using press releases in your B2B technology PR strategy, but are your releases as effective as they could be? The traditional template has been replaced with a more modern, digital-friendly look, requires SEO knowledge and is shareable on social media.
We’ve discussed the integration of PR and content marketing before, but the new way of doing press releases further solidifies the argument that PR is the driving force behind your content marketing strategy. Valentine Smith goes into more details about modern press releases on Business2Community.
In a mediasphere full of negativity, Press Releases bring the good news. They announce information in the form of stories. Articles written specifically to increase your company’s profile in the marketspace… and with it your sales and profits.
And writing them is a fine art, because any release that whiffs of advertising will get binned by even the most junior sub-editor. Content Marketing has an easier time here, because CM is specifically not selling a company’s wares.
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