The Key to B2B Marketing Transformation: Integrate People, Processes and Technology

August 3, 2015 - Less than a minute read

Inefficient operations can plague business-to-business communications efforts. Best practices for various tasks, such as researching consumer segments, reporting on relevant statistics and building a thorough plan with an appropriate budget are difficult to follow while staying productive in all aspects of the marketing process. The key to transforming your operations depends on integration.

Each week, I get some very interesting questions from members of our exclusive, invitation-only B2B LinkedIn Group. We exchange notes with thought leaders in the industry on a range of topics and challenges faced by B2B organizations.

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