B2B tech PR agencies are accustomed to working with tech-savvy clients, but they struggled with proving value to these clients because of the lack of technology available to public relations pros. That problem, however, is unlikely to exist for much longer. Marketing technology tools have exploded in the past few years, growing from about 100 companies in 2011 to a projected 1,876 companies in 2015.
John Hurley discusses this trend on Radius, including what it means for PR agencies in the future.
This year’s marketing technology landscape establishes two big market trends: growth and maturity. While new, innovative companies enter the landscape, incumbents are cementing categories and their early adopters are setting precedents for others to implement integrated solutions into their technology stack.
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