Content marketing is a great way to connect and serve your customers. Whether you’re a B2B or B2C company, great content marketing can work wonders for business.
However, all too often content marketing gets diluted, turning into a couple blog posts here and there without real drive or vision towards an overall goal. While a couple blogs can get the needle moving, The Huffington post explains why it takes exciting, educational and engaging content to build a truly successful content marketing plan.
Admit it: you’re pretty sick of hearing why content marketing is a must-do strategy. I am too. Too many so-called “marketing strategists” tout content marketing’s benefits without actually explaining how to execute a successful content marketing program. The result: a lot of snappy, click-bait headlines that clog up our inboxes and social media feeds, but not a lot of content with any value.
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