Tech PR agencies often rely on media relations to secure coverage for their clients. Ask any PR pro the main aspect of his job, and you’ll likely hear pitching stories, building relationships with journalists or obtaining coverage. Instead of focusing on this side of the industry, however, consider amping up your PR strategy in other ways.
Kevin York of Ragan’s PR Daily has some great advice on making your clients happy without focusing on media relations.
However, audience targeting, segmentation and prioritization is more than doing a search for an industry’s trade publications. It’s having a strong, intimate knowledge of the people who could purchase a product or service.
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