Tech PR Firms Will Be Expected to Generate Leads in 2015

February 4, 2015 - Less than a minute read

According to the Holmes Report’s recent report, “2015 PR Trend Forecast: Technology,” one of the big trends of this year will be a growing expectation that PR firms deliver leads to their clients.

An excerpt:

Lead generation has become a major focus for technology PR specialists, with companies looking beyond awareness to try and better integrate into their sales cycles.

“Stuff that doesn’t drive to sales or can’t be attributed towards driving purchase intent will fall by the wayside,” says GolinHarris Asia-Pacific digital innovation head Zaheer Nooruddin. “Budgets will grow for scalable, digital earned media solutions, as well as for paid social media solutions.”

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