PR, marketing and advertising are more aligned than ever, according to a recent survey by PR News, but there is still more work to be done. This is particularly true for two trends: understanding and executing goals and using multiple channels to spread your message.
Caitlin Carragee discusses the survey results in more depth on PR Newswire.
PR has made huge strides in becoming less siloed and working toward alignment with its marketing counterparts. The real work—and challenge—will come in continuing to do what PR does best: owning the brand story and providing consistent messaging to the marketplace, while tracking outcomes, proving ROI and owning its value. The best is yet to come.
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