Study Underlines Importance of Marketing Automation

October 15, 2014 - 1 minute read

Optimizely is the leading marketing tool for enterprise businesses, according to VBInsight’s State of Marketing Technology Report. The study collected information from 320 marketing technologists and 3.2 million companies and found that, although the A/B testing and web optimization platform secured the top spot, nearly every other tool on the list was a marketing automation platform.

Here are the top 10 platforms:

  1. Optimizely
  2. HubSpot
  3. Marketo
  4. Constant Contact
  5. comScore
  6. Eloqua
  7. Salesforce
  8. MailChimp
  9. Pardot
  10. Act-On

This is just the latest evidence outlining the importance of marketing automation, which is just a fancy term for a process that helps you interact with leads in the most effective manner possible. When used properly, automation sorts your leads into different categories based on their location in the sales funnel and sends them the appropriate content to nurture those relationships until they become customers.

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