Technology is becoming a key resource for tech PR agencies, as evidenced by massive growth in specialized PR and marketing tech. It’s highly likely that the C-Suite will start investing heavily in these resources in the next few years, particularly in technology aimed at improving social media management.
Tech Week Europe has more.
More than 80 percent of marketers plan on using technology to engage customers over the next five years – and it’s social marketing where they’re going to invest most heavily.
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