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What Is B2B Tech PR, Exactly?
Social Media
Shaping Your Future Marketing Campaign with Social Media
Social media has become the driving force for relationship building and brand management. Consumers are…
B2B Marketers Brace for the Snapchat Wave
If you haven’t heard of Snapchat, it’s time to get with the program! Yet another…
5 Debunked Myths About Selling and Marketing on Social Media
It’s no surprise that social media has taken off as one of the most popular…
9 Secrets To Improving Social Media Content Engagement and Performance
Once you’ve identified your target audience and created compelling content, many come to a stand…
5 Ways to Transform Your B2B Public Relations
Are you taking full advantage of this new PR world? Change is difficult for some,…
5 Exercises to Strengthen Your Social Media Marketing Skills
It’s no secret that social media has taken off, capturing our society’s utmost attention. Most…
Why Facebook Messenger Is a Big Deal for Customer Service
It’s no surprise to anyone when we say that Facebook has taken over the social…
3 Tips to Improve Your Instagram Strategy
Sharing is something the world loves to do these days – at least with photographs…
9 Steps to Writing Engaging Content
In our content-focused world, sharp writing skills are a necessity for more than just authors….
Why Facebook Is Essential to Your B2B Marketing
When it comes to tackling social media marketing for a B2B company LinkedIn is probably…
Why Some Things Go Viral – And Others Don’t
With internet users having more control over what they look at online than ever before, it…
Can Snapchat Work for B2B?
No doubt Millennials have taken Snapchat by storm. So many have flocked to the image based…
B2B Social Media: Why Social Media Isn’t Just for B2C Marketing
You may see social media as a great general marketing tool for only B2C companies,…
When to Post your Content on Top Social Media Platforms
Timing is everything, even in the constantly changing world of social media. With so much…
Social Media Works for B2B Sales, Too
Making a genuine connection to B2B customers is crucial. In order to effectively forge these…
8 Areas PR Pros Should Focus on in 2016
Being a successful public relations professional requires you to stay on top of trends spanning multiple…
11 Timeless Pieces of Social Media Marketing Advice in 2015
As we near the end of 2015 it’s time to plan 2016 social media marketing efforts,…
How to Create the Right Content at the Right Time: 6 Tips to Get You Started
Timing is crucial in maximizing content marketing efforts. To make all your efforts count, you…
5 PR Lessons to Learn From Veterans Day
We pause today to thank all men and women who have previously served and are currently…
Is Your B2B Social Media Program Based on Buyer Research? It Should Be
Understanding how to find your buyers, then learning what’s important to them gives you a…
Which Google Analytics Reports should Social Media Marketers Care About Most?
With everything Google Analytics offers, it can be difficult and overwhelming to decide which reports are…
Improve Content Engagement with Social Sharing
Content marketing has paved the way to an entirely new form of communication between brands and their…
Time-Saving Twitter Tools
Social media is one of the most effective ways for B2B tech brands to engage…
The True Benefit of Social Media for B2B Tech Companies
Social media has changed the way we interact with one another, share and learn information…
Does Your B2B Tech PR Agency Utilize LinkedIn?
Facebook and Twitter might be the reigning heavy weights in the social media sphere, but LinkedIn…
B2B Companies Can Have Social Media Success
There are dozens, if not hundreds, of examples of B2C companies executing effective, engaging social…
Social Media Referrals Rising, According to Report
If you didn’t think social media was important before, you will now: a new report…
Manage Social Media Better with These Tools
Social media is no longer an optional piece of your PR strategy – it’s a…
Twitter, IBM, NetBase and Brandwatch Join Together to Advance the Social Data Industry
Execs from Twitter, IBM, NetBase and Brandwatch have joined forces in the Big Boulder Initiative,…
Save Time with These Social Media Curation Tips
Keeping your social media channels updated with content is one of the most important aspects…
You Can’t Do Social Media Without PR
Social media is no doubt a crucial tool for tech PR agencies, but it’s important…
Does Your Social Media Strategy Include Instagram?
Social media is without a doubt one of the most powerful tools for tech PR…
Make Your Social Media Strategy More Engaging
Although social media is a relatively new tactic in the public relations world, it’s incredibly…
Should B2B Marketers Forget Facebook in 2015?
As you’re planning your 2015 B2B PR and marketing strategy, it’s important to look at…
What’s Your Social Media Content Strategy?
B2B tech companies are realizing that content marketing is a powerful piece of their public…
Get Your B2B Brand Noticed on Social Media
Dozens of B2C brands have wholeheartedly embraced social media, from Oreo’s ingenious Super Bowl tweet…
Bolster Your B2B PR Efforts with Social Media
The rise of content marketing has led to widespread use of social media among B2B…
Royal Baby News Prompts Brilliant Social Media Response
Yes, you read that right. Clarence House announced this morning that the Duke and Duchess…
Is Your B2B Social Media Content Interesting?
Every B2B technology PR professional knows that writing intriguing content is crucial for building a…
How to Handle a Social Media Nightmare, According to Greggs Bakery
You might have heard that UK-based Greggs bakery had a bit of a situation yesterday…
How B2B Tech Companies Can Use Trending Hashtags
Integrating social media into your B2B technology PR strategy is crucial to build brand awareness…
Resources for Social PR
Keeping up with modern PR is much like treading water – every time you think…
Ogilvy Study Finds Link Between Social, Earned Media
Social media and earned media are not only beneficial to each other, they are inseparable,…
Is Your B2B Social Media Strategy Effective?
B2B technology companies are slowly but surely coming around to the idea of content marketing,…
Your Social Media Strategy Can’t Be Successful Without Company-Wide Support
Social media has become an important tool for public relations professionals, and many enterprise technology…
Why B2B Tech Companies Need Social Media
It’s not surprising that many enterprise tech companies are wary of social media. It’s a…