Social media has become the driving force for relationship building and brand management. Consumers are…

If you haven’t heard of Snapchat, it’s time to get with the program! Yet another…

It’s no surprise that social media has taken off as one of the most popular…

Once you’ve identified your target audience and created compelling content, many come to a stand…

Are you taking full advantage of this new PR world? Change is difficult for some,…

It’s no secret that social media has taken off, capturing our society’s utmost attention. Most…

It’s no surprise to anyone when we say that Facebook has taken over the social…

Sharing is something the world loves to do these days – at least with photographs…

In our content-focused world, sharp writing skills are a necessity for more than just authors….

When it comes to tackling social media marketing for a B2B company LinkedIn is probably…

With internet users having more control over what they look at online than ever before, it…

No doubt Millennials have taken Snapchat by storm. So many have flocked to the image based…

You may see social media as a great general marketing tool for only B2C companies,…

Timing is everything, even in the constantly changing world of social media. With so much…

Making a genuine connection to B2B customers is crucial. In order to effectively forge these…

Being a successful public relations professional requires you to stay on top of trends spanning multiple…

As we near the end of 2015 it’s time to plan 2016 social media marketing efforts,…

Timing is crucial in maximizing content marketing efforts. To make all your efforts count, you…

We pause today to thank all men and women who have previously served and are currently…

  Understanding how to find your buyers, then learning what’s important to them gives you a…

With everything Google Analytics offers, it can be difficult and overwhelming to decide which reports are…

Content marketing has paved the way to an entirely new form of communication between brands and their…

Social media is one of the most effective ways for B2B tech brands to engage…

Social media has changed the way we interact with one another, share and learn information…

Facebook and Twitter might be the reigning heavy weights in the social media sphere, but LinkedIn…

There are dozens, if not hundreds, of examples of B2C companies executing effective, engaging social…

If you didn’t think social media was important before, you will now: a new report…

Social media is no longer an optional piece of your PR strategy – it’s a…

Execs from Twitter, IBM, NetBase and Brandwatch have joined forces in the Big Boulder Initiative,…

Keeping your social media channels updated with content is one of the most important aspects…

Social media is no doubt a crucial tool for tech PR agencies, but it’s important…

Social media is without a doubt one of the most powerful tools for tech PR…

Although social media is a relatively new tactic in the public relations world, it’s incredibly…

As you’re planning your 2015 B2B PR and marketing strategy, it’s important to look at…

B2B tech companies are realizing that content marketing is a powerful piece of their public…

Dozens of B2C brands have wholeheartedly embraced social media, from Oreo’s ingenious Super Bowl tweet…

The rise of content marketing has led to widespread use of social media among B2B…

Yes, you read that right. Clarence House announced this morning that the Duke and Duchess…

Every B2B technology PR professional knows that writing intriguing content is crucial for building a…

You might have heard that UK-based Greggs bakery had a bit of a situation yesterday…

Integrating social media into your B2B technology PR strategy is crucial to build brand awareness…

Keeping up with modern PR is much like treading water – every time you think…

Social media and earned media are not only beneficial to each other, they are inseparable,…

B2B technology companies are slowly but surely coming around to the idea of content marketing,…

Social media has become an important tool for public relations professionals, and many enterprise technology…

It’s not surprising that many enterprise tech companies are wary of social media. It’s a…