Making a genuine connection to B2B customers is crucial. In order to effectively forge these relationships you have to identify and solve their problems for them.
Too many B2B companies are bombarding customers with their products and services but aren’t laying out the real value they bring with them. What are you solving and how does this help achieve an end goal? Creating authentic and insightful content on your social channels is a great start to achieving a lasting, mutually beneficial relationship. Harvard Business Review offers additional B2B social tips:
One effective way to make a strong impression with buyers early in their search is to develop authentic, insightful content and syndicate it through relevant channels where buyers can easily consume it. Content that speaks to customers’ pressing needs — such as speed to market, cost reduction, reliability, and reputation building — proves more influential than traditional advertising or a sales brochure that outlines features and functions.
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