If you didn’t think social media was important before, you will now: a new report shows that social media provides nearly one-third of referral traffic to websites as of December 2014. Social media referrals in December 2013 accounted for just under 23 percent of total referral traffic. Find out more about this report – and what it means for your digital marketing strategy – on Forbes.
The report goes a step further and breaks down the share of traffic for each social network, showing the changes over the entire 2014 calendar year. The results may surprise you: Facebook continued to lead the pack in 2014 coming, in with total traffic share of 16 to 25 percent month after month. Perhaps the most surprising finding, however, was the overall growth of Facebook’s traffic share over the year: 59.58 percent from December 2013 to December 2014.
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