Social media is without a doubt one of the most powerful tools for tech PR agencies, and it can be a highly lucrative part of your lead generation strategy if you use it correctly. Twitter and Facebook have long been the power players in the social scene, but there’s a newer platform that is quickly catching up.
Instagram is a photo-sharing social media channel that has roughly 300 million monthly users. B2B brands can be hesitant to use this channel because it has traditionally been used more by consumer brands, but that is changing. Jenn Herman shares five pieces of advice businesses in any industry can use to make Instagram an integral piece of their social media strategy.
Companies that don’t have tangible products to sell can still use Instagram to showcase their services. Take photos and videos of key employees, customer interactions or other related actions such as navigating your website.
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