It seems like every time Google puts out a new update, public relations and marketing professionals find another tactic they’ve been using for years is no longer accepted by the search engine. First, it was guest blogging. Then, keywords. Now, it seems, Google is cracking down on spammy press releases.
Panda 4.0, like its predecessors, isn’t designed to make PR pros’ lives harder. On the contrary, it’s purpose is to get rid of the poorly-written, useless content on the web to clear the way for high-quality websites, blogs and, yes, press releases. Mickie Kennedy discusses this more in-depth on Business2Community.
In order for that to happen, you need to make sure that you are only writing press releases when you have real news to share. You’d think that would go without saying, but I know for a fact that there are still people out there who have a plan to write a certain number of releases per week, regardless of if they are newsworthy, to try and use them solely for link building. If that’s you, stop it!
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