As you’re planning your 2015 B2B PR and marketing strategy, it’s important to look at some trends that have developed in 2014. One such change is the declining value of Facebook for B2B marketers. A recent content marketing study found that, while more than 80 percent of B2B marketers use Facebook, only 32 percent find it effective.
Rachel Foster discusses this on Business2Community, along with a tool she thinks will be most effective for B2B marketers in 2015: email.
“Your emails get delivered more than 90% of the time, while your Facebook posts get delivered 2% of the time,” says Nate Elliott, vice president and principal analyst at Forrester. Plus, customers who want to stay in touch with your brand are almost twice as likely to sign up for your emails as they are to interact with you on Facebook.
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