Google’s algorithm updates have become contributing factors to the evolution of content marketing and inbound PR. Communications professionals are constantly reminded that if they try to cheat the system by publishing low-quality content, they’re going to get punished by the search engine. That’s why it’s so important for B2B tech PR professionals to stay up-to-date on Google’s search engine optimization guidelines.
This can be quite tricky because Google is constantly making changes to its algorithms. That being said, Sarah Skerik of PR Daily outlines four tactics content creators can use to stay on Google’s good side.
Write naturally, using a mix of keywords, key phrases and related acronyms. Don’t repeat the same word or phrase over and over. Mixing it up serves the dual purpose of making the content a lot more readable for the audience and giving Google more information regarding what the content is about.
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