Keeping your social media channels updated with content is one of the most important aspects of your public relations strategy. There’s nothing more off-putting for someone than visiting a brand’s social media channel and seeing outdated content or, worse, no content at all.
That being said, it can be difficult to keep your channels updated throughout the day, not to mention time-consuming. Danielle Bachini of Brick Marketing shares some great tips for curating effective, engaging social media content.
You may not have created the content, but you can add a quick insight or blurb to the social share in order to add your own voice. To give yourself some additional space in the post, shorten the URL. Including an interesting opinion, quote, or stat from the article gives more insight into what it’s about and can increase the click through rate.
Want to learn more?
Request a free consultation with the B2B technology PR experts at Idea Grove.Start Here