Content marketing, social media, marketing automation – these are all great tools marketers can use to get prospective clients interested in their business. But if your sales and marketing departments aren’t working towards the same goals, your efforts are going to waste. CMOs, especially at B2B companies, are quickly realizing this. CMO.com posted an interview with four heads of marketing who preached the importance of sales and marketing alignment.
Today B2B organizations need to have more than sales and marketing alignment: They need the two to be fused. After all, the majority of the buying process starts before a prospect even has contact with a sales rep, indicating the growing power behind a company’s marketing and branding efforts. But how can one reach optimal harmony?
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