Yes, you read that right. Clarence House announced this morning that the Duke and Duchess of Cambridge are expecting their second child, and Nissan earned the title of quickest public relations response. Less than 10 minutes after the news went live, the car company tweeted this:
In less than 140 characters, Nissan managed to tie itself to a major news story, also known as newsjacking, promote its X-Trail seven-seater, and promote major buzz. B2B technology PR agencies can learn quite a bit from this, specifically about looking for ways to link themselves and their clients to exciting events or stories.
Want to learn more?
Request a free consultation with the B2B technology PR experts at Idea Grove.Start Here