Royal Baby News Prompts Brilliant Social Media Response

September 8, 2014 - Less than a minute read

Yes, you read that right. Clarence House announced this morning that the Duke and Duchess of Cambridge are expecting their second child, and Nissan earned the title of quickest public relations response. Less than 10 minutes after the news went live, the car company tweeted this:

Nissan Royal Baby Tweet

In less than 140 characters, Nissan managed to tie itself to a major news story, also known as newsjacking, promote its X-Trail seven-seater, and promote major buzz. B2B technology PR agencies can learn quite a bit from this, specifically about looking for ways to link themselves and their clients to exciting events or stories.

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