Resolve a Tense Situation with Any Journalist

April 16, 2015 - 1 minute read

The relationship between public relations professionals and journalists is a delicate one. Each party relies on the other, which can be a good thing and a bad thing. In some cases, situations can get a little tense when one side feels like the other isn’t respecting the relationship. If you’ve noticed a bit of tension between one of your reporter contacts, try a few of the tactics shared on Ragan’s PR Daily. After all, you can’t have a successful media relations strategy if you don’t have good relationships with the media.

Warning signs to look out for include but are not limited to: extreme impatience; quick, short and demanding phone or email replies, and a downright rude tone. Unfortunately, a person in this state may even say hurtful things and work to make your life a living hell as long as you interact. It sucks.

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