As the importance of data continues increasing, industries of all types are able to create more accurate, in-depth reports on their actions. This is especially true for tech PR agencies, who no longer have to rely on vanity metrics to convey their value. Mashable explains what metrics agencies should be using with their clients.
I’m sorry to be the bearer of bad fantasyland news, but in the world of PR, 5 billion eyeballs scanning a headline of your very sexy press release doesn’t actually have any measurable impact. It’s a nice-big-fat-juicy-number, but it will not map to insights about your PR activities; and it will not enable you to make better decisions about the brand you represent.
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