B2B technology PR professionals can no longer focus on building relationships with journalists – they’ve got to reach out to bloggers, as well. In the age of self-publishing, overlooking this lucrative audience can have a major impact on the amount of coverage you receive for your clients.
Leslie Nuccio of PR Daily shares three tips for how PR pros can learn to integrate bloggers into their pitching process.
Blogs, like social media channels, give PR professionals earned media: If a blogger mentions your brand in a post, you’re gaining exposure to their community. This becomes especially powerful when a journalist is part of a blogger’s community.
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