Tech PR agencies are increasingly identifying new and better ways to measure the success of their work for clients. The growth of PR and marketing technology is making this much easier than it was in the past, but there’s also another key trend driving this shift: the integration of PR and marketing. While in the past PR and marketing were very much separate, the growth of the Internet and, of course, social media, has aligned the two.
So, how much do you know about PR measurement? Take this quiz from Lewis PR to find out.
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