There are two types of people: those who see the benefit of public relations, and those who think PR pros are nothing more than spin doctors looking out for their own interests. The latter find ammunition for their argument in the countless PR fails that happen when brands care more about tricking people into doing something than nurturing relationships.
Melany Gallant shared a recent article on PR Daily that discusses this issue.
Propaganda is not PR, nor is conscious media manipulation or marketing false truths.
To say Bernays’ “Torches of Freedom” campaign is an example of the early days of the profession is disheartening, because those who spin aren’t doing PR.
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