Tech PR agencies know that public relations is about so much more than getting a client featured by a prominent publication. In fact, PR plays a pivotal role in establishing your company’s brand voice. Those who fail to realize this can find themselves in catastrophic situations. Look no further than the Sony hacking scandal or Uber price-gouging rides in Sydney during the recent hostage situation.
Shel Holtz discusses more on Ragan.
Though there are plenty of lessons to learn from both instances, the one that would serve organizations best is to elevate PR or communications to whatever level is necessary for senior leadership to pay attention to its messages about the organization’s character. The best communication strategies in the world won’t change the outcomes if the organization’s core is inconsistent with the values of its customers.
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