There is some truly amazing PR technology available today, and it’s only going to get better. The trick is finding the PR tools that work for you. Using the wrong tools, or even using too many tools, can give you poor results. Cision has three tips for identifying what tools will most benefit your tech PR agency.
Reports aren’t a one-size-fits-all thing. Create custom reports that map the five most important outcomes for your brand. For example, you may want to know tonality, first-touch attribution rates, engagement versus mentions, time on site from PR and positive/negative review rates.
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