Perfecting Your Pre-Outreach Strategy

February 6, 2015 - Less than a minute read

Tech PR agencies understand the importance of following up with journalists and influential bloggers after sending out a press release or story pitch. A step that fewer PR pros make, however, is contacting people in the media before their content is published.

Relevance shares insights into this process, including its importance and how to do pre-outreach effectively.

It would be lovely if the “build it and they will come” approach worked for exceptional content pieces, but unfortunately that’s not always how content marketing works. Sometimes you need to create demand by offering a “first look” or access to exclusive materials.

Read the full story.

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