Social media and earned media are not only beneficial to each other, they are inseparable, according to a new survey by Ogilvy PR’s Media Influence unit. B2B tech PR professionals who are currently experiencing pushback from social skeptics in the C-suite can use these survey results to strengthen their argument to add social to their PR strategy.
Here are a few stats from the survey, as reported on Media Bistro:
First, some numbers:
- 90% of journalists think that the success of any story depends greatly on the reaction it receives in the social sphere
- 53% see a “strong” connection between earned coverage and social influence; 44% see at least “some” connection
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