Ogilvy Study Finds Link Between Social, Earned Media

July 29, 2014 - Less than a minute read

Social media and earned media are not only beneficial to each other, they are inseparable, according to a new survey by Ogilvy PR’s Media Influence unit. B2B tech PR professionals who are currently experiencing pushback from social skeptics in the C-suite can use these survey results to strengthen their argument to add social to their PR strategy.

Here are a few stats from the survey, as reported on Media Bistro:

First, some numbers:

  • 90% of journalists think that the success of any story depends greatly on the reaction it receives in the social sphere
  • 53% see a “strong” connection between earned coverage and social influence; 44% see at least “some” connection

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