Econsultancy and Adobe released the Quarterly Digital Intelligence Briefing recently, which highlights expected trends in the marketing industry. Among two of the topics discussed was customer experience and personalization. Find out more about what roles they will play in your 2015 marketing strategy on Econsultancy.
The digital trends report shows that 44% of companies see customer service/experience as the primary way they will seek to differentiate themselves from the competition.
In comparison, 28% said that product quality would be their greatest differentiator.
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